Why Print Marketing Works in Wyoming
As the options for advertising your business grow with every new technology, a tried and true method is still proving to be effective in Wyoming. Market research conducted by the Wyoming Press Association and Pulse Research indicates the newspaper industry in our state is thriving! In fact, 70 percent of Wyoming?s population is still reading their local newspaper regularly. In this no-cost webinar, find out how advertising with local newspapers can increase overall revenue, return on investment, and is a powerful tool for establishing brand worthiness in your marketplace. You?ll learn about trends, perceptions, and consumer information in our state that indicate local newspapers are an effective place to focus your marketing efforts.
Presenter, Darcie Hoffland, is the executive director of the Wyoming Press Association, a position she started February 1st of this year. She began her career at the Laramie Boomerang in 2006 as an advertising consultant, later becoming retail advertising manager. In 2010, she was named the Boomerang?s advertising and marketing director, a position she held until 2014. In 2015, she moved to Jackson, where she most recently served as a marketing specialist for Blue Cross Blue Shield of Wyoming. Darcie has a degree in communications with an emphasis on integrated marketing from the University of Wyoming